7 years ago, when I started as a fresher in the beauty industry, I gathered knowledge on the unique and strikingly distinct features Indian men and women have. While the industry was slowly coming together to talk about our lovely brown skin tones, there was nobody talking about the different shapes of eyes and how each of them needed a different glam approach.

This is what led me to lashes! I realised I found it frustrating to trim, alter and fit the same kind of lash on all my clients, even though each of them had very different eyes.

With bling bar, I decided to solve my own problem - one size does not fit all, then why should one lash? We want to make everybody feel beautiful. Whether you go to the office, or walk the ramp, Bling Bar is for everyone!

It’s taken us weeks, months, and years of research, sweat and hard work to come up with this and we’re overwhelmed to finally launch it.

Bling Bar is for everyone, quite literally. The brand is not just lashes to me, it’s about a larger vision – it’s about embracing one’s flaws, and choosing glam, every single day!

Love,
Suhani Sethi